[rtheman]

Here's an interesting interview of Ducati CEO
http://www.thestreet.com/_tscs/video/thegoodlife/10333553.html

"People don't buy motorcycles for rational reasons. You can take the subway, it's probably quicker to get uptown ... and probably safer than a motorcycle. But actually, the safest thing of all would be to stay at home, and then no one has a life," Lock reasons.

 

[eettare]

that limey does a pretty good interview. nice to see that they realize the importance of the monster line to the success of the company.