I have had similar conversations with friends about starting a shop. I agree with what BigRedDog says, the key is creating an environment where your customers want to be. The money is going to come from your service dept. as well as offering tuning, aftermarket installations, etc.
Also, you will want to read this book
http://www.amazon.com/MYOB-2-Complete-Profitable-Powersports-Dealerships/dp/0976530406/sr=8-5/qid=1163117575/ref=sr_1_5/104-2645734-9112720?ie=UTF8&s=books
If you've never heard of John Wyckoff, you need to get to know him. In fact, it may not hurt to hire him as a consultant for a day or two if you get really serious about opening the dealership. He has an amazing amount of knowledge on this industry. I have read alot of articles he has written and he makes so much sense. Alot of the things he writes about I see the dealerships around here doing wrong.
Also, you will want to read this book
http://www.amazon.com/MYOB-2-Complete-Profitable-Powersports-Dealerships/dp/0976530406/sr=8-5/qid=1163117575/ref=sr_1_5/104-2645734-9112720?ie=UTF8&s=books
If you've never heard of John Wyckoff, you need to get to know him. In fact, it may not hurt to hire him as a consultant for a day or two if you get really serious about opening the dealership. He has an amazing amount of knowledge on this industry. I have read alot of articles he has written and he makes so much sense. Alot of the things he writes about I see the dealerships around here doing wrong.
