No coincidence. The F800s are good bikes. Small, quick, and loaded with features. The bikes have been available in Europe for a year and the only real complaint has been some gearbox clunkiness. I think these bikes will appeal to a lot of people.
Not as sexy as the monster although more modern in appearance. The performance, price range, and features will make the bike appealing. The availability of ABS, Heated Grips, luggage, etc., etc. add to the appeal for some. The ability to leave these items off appeal to others. Add in BMW's preceived quality and 3 year 36,000 mile warrantee and I can see a lot of new and born again riders being attracted.
I have to admit I sat on these bikes at IMA and the F800ST looks like a very capable solo touring mount. I love my big R1200GS and I love my S2R but if I had to give them up for one do-it-all bike the F800ST looks very capable.