I think those incentives were only offered to unload the models at year end. Basically - I think Ducati first offers incentives on the end of the year - and then went with the coupons for first two services on top of that to clear after January 1 for prior year models. That is at least how I have seen it over the last couple of years.
You ain't getting screwed unless you think you are paying too much for the bike you want. It is all perspective. ;D