The starting msrp of $9,295 is the exact same price that the 696 was in 2013.
I actually like the looks of the 797, my only caveat is that the various Scrambler models and 797 might be splitting the entry level Ducati market into rather thin slices.
Having at least the power of the 696 would be nice, but I wouldn't be surprised if that's the price to pay for Euro 4 emissions compliance in an old air-cooled engine design.
2013 Monster 696 20th AE
Darmah Art Kit
CRG Hindsight LS bar-ends/RhinoMoto bar end sliders
Shogun frame sliders, R&G front/rear axle sliders
Evotech Tail Tidy, Motodynamic integrated tail light
Two Brothers Racing Silver Series slip-ons, Termignoni air filter w/Ducati Performance airbox lid.