Audi Officially Announces Ducati Purchase - Ducati Monster Forums: Ducati Monster Motorcycle Forum
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post #1 of 11 (permalink) Old 04-18-2012, 11:39 AM Thread Starter
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Audi Officially Announces Ducati Purchase


Audi has officially announced it has acquired Ducati Motor Holding from Investindustrial. Terms of the deal were not announced, though they should be made available April 19 at the annual stockholders meeting for Audi’s parent company, the Volkswagen Group. Previous reports have the price pegged at 860 million euros (US$1.1 billion).

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles,” says Rupert Stadler, chairman of the board of management of Audi. “It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”

Audi says it will benefit from Ducati’s knowledge of lightweight construction and “the progressive control systems and special combustion chamber process of Ducati engines”.

The transaction still has to get authorization from government authorities.

More: Audi Officially Announces Ducati Purchase on Motorcycle.com
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post #2 of 11 (permalink) Old 05-12-2012, 09:14 AM
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Finally got around to take the pic of my Ducaudi
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post #3 of 11 (permalink) Old 05-13-2012, 12:28 AM
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Lets hope they keep that "German engineering" to themselves and continue to let Ducati do their own thing.

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post #4 of 11 (permalink) Old 05-14-2012, 04:49 PM
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Looks like BMW is doing ok in the superbike racing so . . .
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post #5 of 11 (permalink) Old 08-20-2012, 09:40 AM
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NO!!! Damn! I hope they don't ruin the brand.
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post #6 of 11 (permalink) Old 08-20-2012, 10:50 AM
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Not sure I'm happy about this. Audi makes great stuff, but I don't want them screwing up Ducati.

Dear Audi,

Please let Ducati continue on doing what they do best.

Your Pal,
DM7


Edit: I just read the article. The owner of Audi says at the end of his speech "Ducati remains Ducati". So I think we're good.

Sent from my Motorcycle iPhone app

Last edited by DM7; 08-20-2012 at 11:08 AM.
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post #7 of 11 (permalink) Old 08-20-2012, 07:55 PM
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As long as they don't start making bikes with 2 different sized headlights . . .

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post #8 of 11 (permalink) Old 08-21-2012, 07:28 AM
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Quote:
Originally Posted by scottydoesnt View Post
As long as they don't start making bikes with 2 different sized headlights . . .
Lol!

+1


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post #9 of 11 (permalink) Old 01-27-2013, 01:04 PM
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Quote:
Originally Posted by scottydoesnt View Post
As long as they don't start making bikes with 2 different sized headlights . . .
Haha no they'll just put a led strips in all headlights.

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post #10 of 11 (permalink) Old 10-30-2013, 10:00 AM
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I doubt Audi could do much damage to the brand, unless they start supplying them with their electrical components :P

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